How Utilized Is Your Field Sales Team – Really?
We support you in objectively assessing the utilization of your field sales team and identifying data-driven optimization potential.
Balanced Territory Structures as the Key to Greater Efficiency
Many companies work with field sales territories that have evolved over time. They were defined at some point, adjusted along the way – but rarely reviewed fundamentally. New customers are acquired, others are lost, markets develop differently, and employees change. One central question often remains unanswered:
Do your sales territories still reflect your current customer base and team structure?
A data-driven analysis of field sales utilization provides the transparency needed to answer this question.
When Territories Grow – but Transparency Is Missing
In day-to-day operations, there is often little time to fundamentally question territory structures. As long as revenue targets are met and customers are served, everything appears to be working. A closer look, however, often reveals a different picture:
- Some field sales employees operate at full capacity on a permanent basis
- Others have unused or underutilized capacity
- Travel time increases while visit time decreases – or appointments cannot be kept at all
Without a structured, data-based evaluation, it remains unclear how balanced the utilization of sales territories really is. The issue is rarely a lack of commitment – but rather a lack of transparency.
Objective Field Sales Utilization Analysis Instead of Gut Feeling
We offer you the opportunity to have your existing territory structure analyzed objectively and data-based. Using realistic framework conditions, we calculate how heavily individual territories and employees are actually utilized – and where imbalances arise.
The analysis is independent of whether you already work with easymap or not.
What Data Do We Need?
For the analysis, we only require anonymized data. All information is treated with strict confidentiality and used exclusively for the agreed evaluation.
Anonymized Customer Data
- Customer ID
- Address
- Individual visit frequency
- Individual visit duration
Anonymized Field Sales Information
- Address
- Employee or territory ID
- Maximum weekly working hours
- Maximum number of overnight stays per week
- Maximum working hours per day
Additional Planning Parameters
- Planning horizon in weeks (max. 52)
- Vehicle type (car or electric car)
The Result – Clear Metrics, Informed Decisions
After completing the analysis, you receive a clear, structured table with key metrics, including:
- Employee ID
- Total travel time
- Total visit time
- Utilization rate (percentage)
- Number of planned visits
These results provide a solid foundation for internal discussions, optimization measures, and strategic decision-making.
Who Is This Analysis Particularly Suitable For?
A utilization analysis is especially valuable if:
- Sales territories have grown organically over many years
- Additional field sales employees are being planned or discussed
- Territories perform very differently
- A reorganization or restructuring is planned
Especially before strategic decisions are made, an objective analysis delivers clear arguments and reliable decision-making support.
Our Current Offer
We currently offer the analysis at a one-time special price starting from EUR 1,360
(for up to 10 field sales employees or territories).
You receive:
- An objective analysis of your existing territory structure
- Full transparency on utilization and distribution
- Concrete starting points for optimization
- A solid basis for internal coordination and decisions
Data Protection and Confidentiality
Protecting your data is our top priority.
All provided information is processed in anonymized form, used exclusively for the agreed analysis, and deleted after completion of the service.
For anonymized data without personal reference, no data processing agreement is required.
Create Clarity Now
The question “How utilized is your field sales team?” cannot be answered with assumptions – only with reliable figures, realistic conditions, and a structured evaluation.
If you would like to understand how balanced your field sales utilization really is, let’s talk.
A short reply by email (vertrieb@infas360.de) or a phone call (+49 228 9591490) is all it takes – together we’ll assess what your individual analysis could look like.
This post is also available in: DE
