1
2
3
4
People in a pedestrian zone, top view
1

Commercial enterprises, limited liability companies and sole proprietorships

2

Kaufkraft im Stadtteil überdurchschnittlich

3

Residential building 6 households, total approx. 364 sqm.

4

Above-average medical care in the residential area.

Market data

The more varied and precise market data is used in easymap the more valuable and well-founded the findings and decisions derived are. Market data describes the consumers (B2C) and businesses (B2B) operation / behaviour in areas and around locations.

Data Consulting

Es gab noch nie so viele und vielfältige Daten wie heute. Umso mehr Expertise erfordern Recherche, Umgang und Einsatz von Daten:

  • Welche Daten brauche ich und wo finde ich sie?
  • Wie kann ich Daten lizenzieren?
  • Welche Daten darf ich überhaupt verwenden?
  • Was muss ich hinsichtlich des Datenschutzes berücksichtigen?

Unsere Data-Experts unterstützen Sie bei jeder Daten-Fragestellung!

business meeting in a cafe
Link zum Online-Datenkatalog von infas360

Online data catalogue

Take advantage of the unique variety of the market data portfolio of our sister company infas 360. Data is compatible with easymap and can be integrated within digital maps. In principle, all data are official, transparent and in compliance with data protection regulations.

Please do not hesitate to contact us for data consultationn if you need help concerning the online data catalogue.

Sociodemographic data

Sociodemographic characteristics are derived from surveys or official statistics. They are most important in advertising to define, localize and individually address target groups. There is a lot of socio-demographic data available for easymap, such as:

  • Gender, age, marital status
  • Household size and net income
  • Education and professional situation
  • Status and religious affiliation
Familientreffen am See aus der Vogelperspektive
Map with data for pharmaceutical market

Data for the pharmaceutical market

easymap provides all relevant structures for the pharmaceutical market. In order to be able to analyse the market regionally as well as to determine potentials, we offer a variety of further data such as

  • OTC purchasing power
  • Locations in health sector (pharmacies, hospitals, intensive care beds, rehabilitation facilities and clinics, etc.).
  • Number of people with statutory/private insurance
  • Socio-demographics (households, inhabitants, general purchasing power, etc.)

Data for the energy market

In addition to all structural information such as network operators, basic suppliers or control zones/market areas, we also provide a lot of consumer and company data which enables you to analyse and calculate regional energy markets. Our sister company infas 360 offers various additional information, e.g. from surveys

  • Sustainability and energy types
  • Building refurbishment rates
  • Willingness to exchange and pluralize
  • Demand for e-cars
Große Baustelle von oben

Industry data

We provide specific industry data for use in easymap. For all known German companies we offer available basic information such as industry, legal form, address, employees or turnover. Furthermore, we identify and integrate secondary data which is available at any time. Surveys of our corporate sister infas 360 specific information in the following industries can be provided

Energy, financial market, purchasing and consumption, automotive, housing, telecommunications.

Company addresses

With b2bselect, our sister company infas 360 offers the addresses and much additional information of the Who is Who of German business. With easymap pro you can select these addresses directly “as a service” and integrate them into easymap.

Get all data entered in the commercial register in b2bselect for a special price. We are happy to supply further company addresses or additional information about company buildings or locatios.

Portal b2bselect.de
Bird's eye view of big city

International market data

Think outside the box. Support for implementation included. In addition to the digital maps for all countries, we also provide you with the corresponding market data for these countries. As a rule, these are

  • Total population / by age group / by gender
  • Households
  • Purchasing power in general / product-specific (e.g. textiles, insurance, jewellery)

We will be happy to support you in your international business.

Very easy testing

With a free demo version of easymap you can easily and without obligation – convince yourself of the performance of the software. Full range of functions (without PRO features) is available for test analyses in a limited postal code area. We would be happy to help you!

This post is also available in: DE