Why easymap? – Successful location planning with digital maps
As an established mapping software, easymap offers functions for many business areas. In particular, easymap supports you in the strategic alignment of your sales and marketing activities. As part of the series “Why easymap?”, today we present you successful and efficient location planning with easymap.
What is location planning?
For successful location planning, success parameters and location factors are first defined for your market. These can be used to identify key success locations and localize locations with new customer potential.
All this is possible with our easymap map software. With easymap, you can easily integrate your customer data and analyze your location network.
easymap’s analysis functions are complemented by our extensive infas 360 data catalog. With the help of our broad data portfolio, you can further refine your customer and location analyses and plan the implementation of expansion and optimization strategies.
What is the potential of our market data for your location planning?
Your location planning can be sharpened and refined in particular with our infas360 data catalog. Thanks to our thematic data sets, some of which are detailed down to the building or address level, we can meet the needs of a wide range of industries.
For example, we can generate important insights for the healthcare sector through our demographic data, such as the age structure and the availability of hospital beds. We also support companies in the stationary retail or hospitality sectors with our data on consumer affinities, educational qualifications or the purchase and rent index.
In addition, we also provide infrastructure providers such as energy suppliers or telecommunications companies with our extensive data in the field of energy supply or broadband coverage as an important basis for decision-making.
What possibilities does customer segmentation offer?
Building on our wide-ranging data portfolio, we offer further guidance for location planning with various approaches to customer segmentation. Customer segments can be formed by combining the results of large-scale surveys and micro-geographical characteristics. The micro-geographical characteristics can also be combined with customer data. This combination makes individual segmentation possible. This individual customer segmentation can be transferred to the entire market using statistical methods and new customer potential can be identified. Location planning and expansion strategy can thus be raised to a whole new level and new sales markets can be opened up.
Contact us for support with your individual location planning
New markets and the optimization of the core business make a holistic location analysis indispensable. With our many years of experience in location planning, our ready-to-use easymap software solution and our broad data catalog, we are also happy to assist you.
If you have any questions about easymap and its many possible applications, please contact our team by e-mail (vertrieb@infas360.de) or telephone (+49 228 9591 490).
This post is also available in: DE
