Why easymap? – Successfull tour planning with digital maps
As an well established software solution for digital mapping, easymap is offering a lot of functions for several business departments. Espacially for the strategic alignment of your sales and marketing activities easymap supports you in all matters. As part of our „Why easymap?“ series, we are presenting the use of wasymap for successful and efficient route planning.
What is tour planning?
In times of short personnel resources and scarce marketing budgets, efficient sales and field service planning is essential. Despite diverse digital marketing and sales strategies the personal contact is indispensable in a lot of industries. To keep the personal customer relationships alive a strategic route planning is required. With the help of a reduction of driving times and an efficient allocation of sales ressources the potential of your sales team can be fully utilized.
What do you need for successful tour planning?
The goal of a strategic tour planning ist to reduce the time of your sales staff on the streets and increase their time with your customers. During the planning process you need your customer data, the structure and size of your sales team and further parameters like the disered frequency of visits. With the help of a careful customer segmentation and targeted planning of the further parameters, such as frequency and duration oft he visits, an intelligent and efficient tour can be derived. Whereas in the past, laborious and often inconsistent planning was carried out in Excel sheets, today digital map tools such as easymap offer valuable support.
What potential does easymap offer for your tour planning?
With easymap, you can not only integrate data from your CRM system in digital maps in no time at all. It can also be used to easily create sales territories or plan efficient tours. ‚
Ulrike Görke (Business Director at infas360) will demonstrate this field of application of easymap in her presentation at the Logistic Days of our partner PTV Logistics.
Contact us for support in optimizing your tour planning
The targeted use of staff and ensuring a high level of customer satisfaction can be implemented with the help of strategic route planning with easymap. With our many years of expertise from numerous projects in sales optimization and our ready-to-use easymap software solution, we are also happy to assist you.
If you have any questions about easymap and the use of the map software for your territory planning, please contact our team by email (vertrieb@infas360.de) or by phone (+49 228 9591 490).
This post is also available in: DE
