News . Sociodemographics: Key to customer insights
With socio-demographic data in easymap, customers can be qualified and potentials localised
The most important key data of B2C customers
If you want to be successful in marketing and selling goods and services to consumers, you need to know who exactly you are addressing. A frequently used data set for characterising customers and target groups is information on socio-demographics. Their most important characteristics include, for example:
- Marital status
- Household size
- Number of children
- Educational attainment
- Social situation
- Religious affiliation
Defining markets and target groups
On the basis of regionalised socio-demographic and socio-economic characteristics, people can be described at any location and in any area. In most cases, a combination of several criteria is used, as the characters determined then become more meaningful. They are often used in market segmentations and target group determinations.
Order, integrate in easymap, evaluate, profit
With us you get a business mapping solution and data from one source! The socio-demographic and socio-economic characteristics, like most of our data, come from our sister company infas 360, whose name stands for the highest quality. That fits: This data can be easily integrated into easymap, combined with your customer, location and sales data, visualised and analysed.
This post is also available in: DE