News . Sociodemographics: Key to customer insights

The most important key data of B2C customers

If you want to be successful in marketing and selling goods and services to consumers, you need to know who exactly you are addressing. A frequently used data set for characterising customers and target groups is information on socio-demographics. Their most important characteristics include, for example:

• Age
• Gender
• Marital status
• Household size
• Number of children
• Educational attainment
• Occupation
• Social situation
• Income
• Migration/citizenship
• Religious affiliation
  …

Defining markets and target groups

On the basis of regionalised socio-demographic and socio-economic characteristics, people can be described at any location and in any area. In most cases, a combination of several criteria is used, as the characters determined then become more meaningful. They are often used in market segmentations and target group determinations.

Order, integrate in easymap, evaluate, profit

With us you get a business mapping solution and data from one source! The socio-demographic and socio-economic characteristics, like most of our data, come from our sister company infas 360, whose name stands for the highest quality. That fits: This data can be easily integrated into easymap, combined with your customer, location and sales data, visualised and analysed.

Do you have questions about socio-demographic data? Are you looking for other data? Just ask us. We are happy to be there for you, by telephone at +49 228 9591-40 or by mail at Vertrieb@infas-LT.de.