NEWS . Sales region planning by and with our experts

Consulting and service are at the heart of what we do. That is why we offer you support in the implementation of easymap, analysis and restructuring projects, among other things. No matter whether our specialists carry them out completely on their own or together in a team with your sales and/or easymap experts – in any case you will benefit from our decades of experience in these topics and in business mapping.

Example sales territory planning

There are numerous influencing factors that make it necessary to regularly review and restructure sales territory assignments. External factors include the constant changes in the territory structures used, such as postcode areas, municipal boundaries, macrocells, landscape segments, etc. Internal factors can be, for example

• Changes in your company structure
• Changes in sales figures per territory/distribution unit/location,
• Changes in sales personnel,
• Changes in the customer structure,
• New product, new competitors, new markets, new plans,
• etc.

Up-to-date and professionally correctly tailored sales territories are a decisive factor for lasting entrepreneurial success. We are happy to do this for you or together with you. Our project consulting consists of the following steps:

1. Analysis

We analyse your existing data (company, sales unit and customer locations, territory boundaries, sales/turnover, customer numbers, etc.) according to previously agreed criteria. In particular, we take a look at the status quo of your sales territories and prepare this graphically accordingly. The potential analysis can also be an important analytical building block to make possible need for action quickly visible.

2. Assessment

The analyses provide numerous new insights. We therefore compare the results with the previous assumptions and, together with you, adjust the target direction if necessary. With our decades of experience in the field of sales territory planning and our professional planning tool easymap office, we are also there to help you with these decisions.

3. Realisation

We now incorporate the decisions made into the concrete implementation of your sales territory planning. In concrete terms, this involves, among other things

• a balanced distribution of visit loads,
• a sensible allocation of existing customers and new customer potential,
• optimal accessibility while
• avoiding of factors such as geographical barriers

to be achieved.

After each step of the sales territory planning process, we present you with the status quo and discuss our recommendations. This enables us to make changes together with you at any time.

4. Deployment

If you agree with the planning, we provide you with the digital maps and data to fit your needs. Professionally designed reports can be immediately passed on to your staff and discussed with them. We are happy to integrate maps and data into your easymap configuration. Using easymap explorer, for example, your employees can even access this information from any location and at any time from any device – for example, on the road or in the home office.

As an option, you will receive a short project documentation at the end, in which we document the various planning steps. This makes sense, because the basic rule is: after sales territory planning is before sales territory optimisation. This should be an ongoing process. On the basis of a project documentation, we can start a reorganisation quickly and easily at any time.

Do you have questions or need support for sales territory planning or another mapping project? Feel free to ask us by email or phone 0228 9591-40.