NEWS . Expert team and new products for the energy industry
New contact persons, integration of new services, data and analysis products
More energy expertise
The combination of our special traditional energy sector expertise with that of our sister company infas 360 complements the respective competencies to create a unique full-service offering of data, software and analyses for the market development of all players in the energy sector.
Central consulting for all topics
As part of the expansion of our offering, we have reorganized our competence team so that you can always receive targeted and competent advice on all products. We are looking forward to meeting you:
Bundled competencies and new products for the energy industry:
1. The energy data portals
The classics: our energy data portals
In our energy data portals you will find numerous current data and interactive maps on gas and electricity supply in Germany:
Grid, supply and market areas, control zones,
incl. street maps and aerial photographs,
addresses of delivery points,
responsible network operators and basic suppliers,
expiring and newly awarded concessions,
tariffs and network charges,
search by postal codes, towns, streets and house numbers or by coordinates possible
The energy data portals are of substantial importance for all players in the energy market, especially for decision makers and planners in management, marketing and sales at:
The information in our energy data portals provides a precise view of the spatial relationships in your market and thus:
Better market knowledge,
Precise competitive assessment,
Realistic calculation of potential,
More secure strategic decisions
More efficient measures
These advantages will benefit you in all strategic planning and operational measures for:
implementation of political guidelines,
Depending on the content focus, you will find the right information here. Just have a look:
2. Individual (energy) data from surveys
Special data from the CASA Monitor survey
Via the CASA Monitor household online survey, which is conducted several times a year, we constantly generate fresh information on various topics from 10,000 changing households each time. Here you can even integrate your own questions to consumers in Germany about your product, your topic at any time! From the survey data, which is enriched with numerous market and micro data, we develop, among other things, area-wide potentials, segments, clusters and personas and accumulate them into a central CASA Life database (for details see below).
Data from individual surveys is of interest across all industries for all companies that have specific questions for their customers and target groups. Data on energy topics is an important basis for the planning of service providers, network providers or utilities from the energy sector as well as municipalities.
CASA Monitor generates answers quickly and accurately. The data offers many other options. For example, the geocoded survey data can also be alluded to existing addresses and thus integrated into daily work.
Especially for these questions the data from current (and historical) surveys of households support your:
- product design (design, features, price, etc.),
- marketing optimization (approach, measures, etc.),
- distribution (channel, classification, etc.).
Comprehensive individual data
The quantitative analysis of the respondents’ answers alone yields interesting insights. We also enrich the answers with an individual geocode, through which they can be precisely localized and linked to numerous other market and micro data. This allows us to learn much more about the respondents, for example about their residential building, living environment, socio-demographics, energy supply, consumer behavior or preferences. Area-wide twin searches can then be used to calculate the potential for each address in Germany.
Formation of segments, clusters and personas
Based on the enriched survey data, we perform segmentations and form clusters with typical characteristics. All clusters can be described precisely thanks to the high level of data diversity. In in-depth interviews with individual representatives of the clusters, we gain additional, very individual knowledge. We can then condense the characters into personas, which can be used very effectively in sales and marketing.
Available among others:
The energy types
In the CASA Monitor Energy, general questions were asked about the attitude and equipment of households with regard to energy consumption in general, as well as specifically about the energy self-sufficiency topics of equipping with solar, electricity storage or mini power plants. The results were applied to the whole of Germany and seven energy clusters were developed by means of segmentation, three of which have a high affinity. The persona TINA was formed as a proxy for the most relevant group.
All data from all surveys: CASA Life
In addition to the specific thematic data from the areas of consumption, mobility, telecommunications or energy, in each CASA Monitor we also ask for general data on household equipment, housing, etc. All data from all surveys are cumulated in the CASA Life database, which is available to our clients. Since we re-survey at least 30% of the previous year’s respondents each year, even time series comparisons can be made.
3. (Energy) micro and market data
(Energy) Micro and Market Data
The CASA database is one of the most comprehensive micro and market databases in the world with more than 1,500 (!) information on different spatial planning levels up to the address. By using numerous official and private sector data sources as well as innovative methods, the CASA database supports you in your planning with the highest precision. In addition to general information such as purchasing power, population structure and building characteristics (type, height, volume, etc.), the range of available data also includes a wide variety of energy-specific information, e.g.:
- gas availability
- energy consumption
- solar installations and their consumption
- renovation rates and probabilities
- energy affinities (e.g. green electricity)
- broadband availability
The geographic base system
At the heart of the CASA database is the innovative Postal-Agency Classification System (PAGS). PAGS contains and aggregates all relevant territorial and geographic data systems and thus creates a nationwide uniform, binding intra-municipal spatial structure based on official data. On this basis, we can provide you with the data at any granularity you require. Available data layers (excerpt):
- POSTAL CODE
- settlement block
- address or building
- individual planning structures
Companies that have an extensive own address stock. Companies that want to study a market and thus the target groups living there in great detail.
Microgeographical market data enable area-wide and comprehensive analyses of potentials, markets and target groups on a free-space level, down to settlement blocks, street sections and buildings. Company address data can be enriched with microgeographic data and the customers or interested parties behind them can thus be described much more diversely and precisely. Microgeographic data always refers to (several) buildings, so it is basically data protection compliant.
4. B2B potentials and company addresses
b2bselect.de is our online platform for b2b-potentials and company addresses. It contains all the approx. 1.8 million addresses of companies and associations entered in the commercial register – and thus the Who’s Who of the German economy. In addition to company names, postal addresses and industries, the data records also contain the 2.2 million contact persons stored as well as information on contact options and company size.
The special feature: Both the address selection and the potential count function both via the classic target group definition and conveniently via spatial selection in an interactive map. At the same time, the address prices are unbeatably low.
b2bselect.de is a jointly developed product of infas LT (software platform) and infas 360 (data).
Classical users of b2bselect.de are basically companies whose range of services or products is aimed at other companies, i.e. those that belong to the B2B business. And there those companies that want to sound out their potential or carry out concrete sales or marketing measures to generate new customers.
Especially for companies from the energy sector, bulk buyers such as other commercial enterprises are an increasingly important clientele. On b2bselect.de they find the appropriate potentials and addresses. Tip: We can also offer you numerous additional energy-relevant market data for these address data (building sizes, energy requirements, local suppliers, etc.). Just ask us.
With the included company addresses and information as well as the geographic selection options, b2bselect is the perfect tool for
- to find and directly obtain addresses for targeted B2B new customer campaigns, but also for the
- localization of regional new customer potentials.Tip: The latter, by the way, can be easily extracted from the selection counts that run along with it – even without having to buy the addresses in the end or pay a fee. Why not try it out without obligation directly in the portal: b2bselect.de.
5. Analyses by customer order
We are happy to carry out all geomarketing analyses as well as particularly complex easymap applications together with you or completely on your behalf. We know all the tricks and options of the software we have developed and benefit in every project from our 40 years of experience in consulting and implementing a wide variety of geomarketing projects.
Depending on the task, we provide all the necessary content and technical components from market and geodata to software. We carry out the analysis projects in constant contact with you, either at your premises or at ours, depending on your wishes and requirements. Example of analyses on behalf of a customer:
- B2B and B2C market analyses
- Branch/location planning
- Catchment area analyses
- CRM analyses
- Distance zones
- Frequency analyses
- Cancellation avoidance
- Competition analyses
- Customer analyses
- Customer profiling
- Customer segmentation
- Marketing planning
- Mobility analyses
- Network planning
- New customer localization
- Potential analyses
- Sales analyses
- Sales force management
- Sales region analyses
- Target group analyses
- Whitespot analyses
and many more
All companies whose products and services are offered in the energy market – and in these all those responsible for analytics, strategy, expansion, planning, network development, sales and marketing.
Our analyses place your strategic decisions on a secure, data-based foundation. Your location, marketing and sales measures based on this foundation have optimal efficiency.
6. Master database addresses and coordinates
The CASA Address and Coordinate Master contains all of the approx. 23 million postal addresses in Germany currently known to the offices and the German Telekom. The substance thus combines the highest possible official precision with private-sector topicality. House-exact building points and coordinates can be provided for all addresses. Each point can be enriched with the extensive range of market and microgeographic data in the CASA database, which can also be obtained from us.
All companies with medium and large customer and address databases of their own. Companies, such as those in the energy sector, that offer logistical or infrastructural services and want to carry out or optimize their network or route planning.
The CASA Address and Coordinate Master is the optimal basis for network planning, CRM analytics and sales territory optimization, among others.
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