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NEWS . Expert team and new products for the energy industry

New contact persons, integration of new services, data and analysis products

Leistungsoffensive für die Energiebranche

More energy expertise
The combination of our special traditional energy sector expertise with that of our sister company infas 360 complements the respective competencies to create a unique full-service offering of data, software and analyses for the market development of all players in the energy sector.

Central consulting for all topics
As part of the expansion of our offering, we have reorganized our competence team so that you can always receive targeted and competent advice on all products. We are looking forward to meeting you:

Christina Nellessen

Christina Nelleßen

Key Account Manager Energy Industry
Tel. +49 228 9591-461
C.Nellessen@infas-LT.de

Tobias Goedderz

Tobias Gödderz

Key Account Manager Energy Industry
Tel. +49 228 9591-460
T.Goedderz@infas-LT.de

Bundled competencies and new products for the energy industry:

1. The energy data portals

The classics: our energy data portals

Die Energieportale von infas LT

PRODUCT
In our energy data portals you will find numerous current data and interactive maps on gas and electricity supply in Germany:

Grid, supply and market areas, control zones,
incl. street maps and aerial photographs,
addresses of delivery points,
responsible network operators and basic suppliers,
expiring and newly awarded concessions,
tariffs and network charges,
search by postal codes, towns, streets and house numbers or by coordinates possible
…

TARGET GROUP
The energy data portals are of substantial importance for all players in the energy market, especially for decision makers and planners in management, marketing and sales at:

Utilities,
suppliers,
consultants,
service providers,
local politicians,
…

BENEFITS
The information in our energy data portals provides a precise view of the spatial relationships in your market and thus:

Better market knowledge,
Precise competitive assessment,
Realistic calculation of potential,
More secure strategic decisions
More efficient measures
…

APPLICATIONS
These advantages will benefit you in all strategic planning and operational measures for:

Expansion,
site planning,
sales,
marketing,
implementation of political guidelines,
…

THE PORTALS
Depending on the content focus, you will find the right information here. Just have a look:

Stromnetzbetreiber
Gasnetzbetreiber
Netze und Versorger
Energiemarktdaten
Konzessionsnavigator


Your questions by mail to our consulting team

Personal telephone consultation from the expert

2. Individual (energy) data from surveys

Special data from the CASA Monitor survey

Hände auf Tastatur von oben

PRODUCT

Via the CASA Monitor household online survey, which is conducted several times a year, we constantly generate fresh information on various topics from 10,000 changing households each time. Here you can even integrate your own questions to consumers in Germany about your product, your topic at any time! From the survey data, which is enriched with numerous market and micro data, we develop, among other things, area-wide potentials, segments, clusters and personas and accumulate them into a central CASA Life database (for details see below).

TARGET GROUP

Data from individual surveys is of interest across all industries for all companies that have specific questions for their customers and target groups. Data on energy topics is an important basis for the planning of service providers, network providers or utilities from the energy sector as well as municipalities.

BENEFITS

CASA Monitor generates answers quickly and accurately. The data offers many other options. For example, the geocoded survey data can also be alluded to existing addresses and thus integrated into daily work.

APPLICATIONS

Especially for these questions the data from current (and historical) surveys of households support your:

  • product design (design, features, price, etc.),
  • marketing optimization (approach, measures, etc.),
  • distribution (channel, classification, etc.).

PRODUCT DETAILS

Comprehensive individual data

The quantitative analysis of the respondents’ answers alone yields interesting insights. We also enrich the answers with an individual geocode, through which they can be precisely localized and linked to numerous other market and micro data. This allows us to learn much more about the respondents, for example about their residential building, living environment, socio-demographics, energy supply, consumer behavior or preferences. Area-wide twin searches can then be used to calculate the potential for each address in Germany.

Formation of segments, clusters and personas

Based on the enriched survey data, we perform segmentations and form clusters with typical characteristics. All clusters can be described precisely thanks to the high level of data diversity. In in-depth interviews with individual representatives of the clusters, we gain additional, very individual knowledge. We can then condense the characters into personas, which can be used very effectively in sales and marketing.

Available among others:

The energy types

In the CASA Monitor Energy, general questions were asked about the attitude and equipment of households with regard to energy consumption in general, as well as specifically about the energy self-sufficiency topics of equipping with solar, electricity storage or mini power plants. The results were applied to the whole of Germany and seven energy clusters were developed by means of segmentation, three of which have a high affinity. The persona TINA was formed as a proxy for the most relevant group.

All data from all surveys: CASA Life

In addition to the specific thematic data from the areas of consumption, mobility, telecommunications or energy, in each CASA Monitor we also ask for general data on household equipment, housing, etc. All data from all surveys are cumulated in the CASA Life database, which is available to our clients. Since we re-survey at least 30% of the previous year’s respondents each year, even time series comparisons can be made.

Your questions per mail to the experts

Personal telephone consultation from the expert

3. (Energy) micro and market data

PRODUCT

(Energy) Micro and Market Data

The CASA database is one of the most comprehensive micro and market databases in the world with more than 1,500 (!) information on different spatial planning levels up to the address. By using numerous official and private sector data sources as well as innovative methods, the CASA database supports you in your planning with the highest precision. In addition to general information such as purchasing power, population structure and building characteristics (type, height, volume, etc.), the range of available data also includes a wide variety of energy-specific information, e.g.:

  • gas availability
  • energy consumption
  • solar installations and their consumption
  • renovation rates and probabilities
  • energy affinities (e.g. green electricity)
  • broadband availability
    …

The geographic base system

At the heart of the CASA database is the innovative Postal-Agency Classification System (PAGS). PAGS contains and aggregates all relevant territorial and geographic data systems and thus creates a nationwide uniform, binding intra-municipal spatial structure based on official data. On this basis, we can provide you with the data at any granularity you require. Available data layers (excerpt):

  • municipality
  • district
  • POSTAL CODE
  • settlement block
  • address or building
  • individual planning structures

TARGET GROUPS

Companies that have an extensive own address stock. Companies that want to study a market and thus the target groups living there in great detail.

APPLICATIONS

Microgeographical market data enable area-wide and comprehensive analyses of potentials, markets and target groups on a free-space level, down to settlement blocks, street sections and buildings. Company address data can be enriched with microgeographic data and the customers or interested parties behind them can thus be described much more diversely and precisely. Microgeographic data always refers to (several) buildings, so it is basically data protection compliant.

Send a mail to the experts

Personal telephone consultation from the expert

4. B2B potentials and company addresses

PRODUCT

b2bselect.de is our online platform for b2b-potentials and company addresses. It contains all the approx. 1.8 million addresses of companies and associations entered in the commercial register – and thus the Who’s Who of the German economy. In addition to company names, postal addresses and industries, the data records also contain the 2.2 million contact persons stored as well as information on contact options and company size.

The special feature: Both the address selection and the potential count function both via the classic target group definition and conveniently via spatial selection in an interactive map. At the same time, the address prices are unbeatably low.

b2bselect.de is a jointly developed product of infas LT (software platform) and infas 360 (data).

TARGET GROUP

Classical users of b2bselect.de are basically companies whose range of services or products is aimed at other companies, i.e. those that belong to the B2B business. And there those companies that want to sound out their potential or carry out concrete sales or marketing measures to generate new customers.

Especially for companies from the energy sector, bulk buyers such as other commercial enterprises are an increasingly important clientele. On b2bselect.de they find the appropriate potentials and addresses. Tip: We can also offer you numerous additional energy-relevant market data for these address data (building sizes, energy requirements, local suppliers, etc.). Just ask us.

APPLICATIONS

With the included company addresses and information as well as the geographic selection options, b2bselect is the perfect tool for

  • to find and directly obtain addresses for targeted B2B new customer campaigns, but also for the
  • localization of regional new customer potentials.Tip: The latter, by the way, can be easily extracted from the selection counts that run along with it – even without having to buy the addresses in the end or pay a fee. Why not try it out without obligation directly in the portal: b2bselect.de.

Ask the experts

Personal telephone consultation from the expert

5. Analyses by customer order

PRODUCT

We are happy to carry out all geomarketing analyses as well as particularly complex easymap applications together with you or completely on your behalf. We know all the tricks and options of the software we have developed and benefit in every project from our 40 years of experience in consulting and implementing a wide variety of geomarketing projects.

Depending on the task, we provide all the necessary content and technical components from market and geodata to software. We carry out the analysis projects in constant contact with you, either at your premises or at ours, depending on your wishes and requirements. Example of analyses on behalf of a customer:

  • B2B and B2C market analyses
  • Branch/location planning
  • Catchment area analyses
  • CRM analyses
  • Distance zones
  • Frequency analyses
  • Cancellation avoidance
  • Competition analyses
  • Customer analyses
  • Customer profiling
  • Customer segmentation
  • Marketing planning
  • Mobility analyses
  • Network planning
  • New customer localization
  • Potential analyses
  • Sales analyses
  • Sales force management
  • Sales region analyses
  • Target group analyses
  • Whitespot analyses
    and many more

TARGET GROUPS

All companies whose products and services are offered in the energy market – and in these all those responsible for analytics, strategy, expansion, planning, network development, sales and marketing.

APPLICATIONS

Our analyses place your strategic decisions on a secure, data-based foundation. Your location, marketing and sales measures based on this foundation have optimal efficiency.

Questions to your experts

Personal telephone consultation from the expert

6. Master database addresses and coordinates

Eine Karten mit Darstellung der Gebäudeflächen

PRODUCT

The CASA Address and Coordinate Master contains all of the approx. 23 million postal addresses in Germany currently known to the offices and the German Telekom. The substance thus combines the highest possible official precision with private-sector topicality. House-exact building points and coordinates can be provided for all addresses. Each point can be enriched with the extensive range of market and microgeographic data in the CASA database, which can also be obtained from us.

TARGET GROUP

All companies with medium and large customer and address databases of their own. Companies, such as those in the energy sector, that offer logistical or infrastructural services and want to carry out or optimize their network or route planning.

APPLICATIONS

The CASA Address and Coordinate Master is the optimal basis for network planning, CRM analytics and sales territory optimization, among others.

Ask the energy industry experts

Personal telephone consultation from the expert

This post is also available in: DE

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  • Events (12)
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Location Technologies

easymap one is the future of business mapping.

The one & only individual solution for every requirement. As a combination of our standard modules (easymap office) or as an individual GIS solution (easymap enterprise).

With easymap you can analyse and visualise the status quo and potential of your customers, markets and locations as a basis for correct decisions and efficient sales and marketing control.

Contact

infas LT GmbH
Am Rheindorfer Ufer 2
D – 53117 Bonn

www.easymap.one

+49 228 95 91 40

+49 228 95 91 444

info@easymap.one

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This post is also available in: DE

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