easymap professional: Your alternative to Microsoft MapPoint

Do you remember Microsoft MapPoint? Every now and then, we receive inquiries looking for a successor to the program that Microsoft discontinued in 2014. With MapPoint, interactive digital maps could be created and routes calculated. The software can still be used today, but MapPoint can no longer find many of the current 5-digit postal codes and new streets that have been added since 2013.

With easymap professional you have found a suitable alternative. In easymap professional, geodata is regularly updated and we always use new technologies. Thus, the use of files from your drives, but also the integration of web-based documents is possible at any time. In addition, data interfaces can be used to add and process a wide range of potential data from B2B or B2C at the push of a button, in addition to your own company data.

easymap professional versus Microsoft MapPoint

No matter what results you want to achieve with our easymap software – the all-in-one solution easymap professional offers the right tools.

The basics: visualize and analyze data on maps just like with Microsoft MapPoint

Do you want to get an overview of the customer distribution in a country or even all of Europe? You have the possibility to place customers or locations by zip code areas or simply by address.

As in Microsoft MapPoint, the customer data or company data is imported or linked directly from a file, such as Microsoft Excel, CSV or via common interfaces from your DRM or ERP system, into easymap and visualized on the digital map. The company data or customer data can then be evaluated based on different characteristics, such as industry, turnover or customer category.

In addition to displaying points on the map, easymap professional can also be used to display regional evaluations of data as heat maps or area colorings and to immediately identify untapped market potential on the map. For the comparison of different characteristics, such as potential and exploitation, the geographic Boston Grid analysis can be used. With the help of network analyses, supply flows and spatial interdependencies can be made visible. With easymap professional, your data can be analyzed from a variety of perspectives and approaches. A portfolio of the basic functions in easymap professional can be found here.

Travel time zone calculation and route planning

The travel time zone calculation in MapPoint can also be realized in easymap professional. With the accessibility analysis based on road data, it is possible to calculate travel time or travel distance isochrones around locations. This way, areas can be marked out on the map that your field staff can reach within a certain time interval or spatial distance. But also the determination of the potential of a location by calculating different catchment areas is a common question. A distinction is made here between the two distance calculations according to travel time and travel distance (in km).

With the use of easymap professional, you automatically have access to easymap explorer. The web application for sharing interactive maps works device-independent and without installation. Through easymap explorer you can share your maps created in easymap with others and work together more efficiently. This way you can easily give a large number of users access to map views, but also to route planning. Once uploaded to explorer, individual points in your map can be connected using routes. Here, users can choose for themselves how they want to plan their route.

Bonus: Sales territory planning

In addition to the basic functions, easymap professional offers the tools to analyze, plan and optimize your sales territories and locations. From pure optimization to detailed planning via drag & drop to change reporting, easymap professional offers everything needed to reorganize your sales territories or locations. The reporting possibilities in easymap and easymap explorer in the form of tables and maps gives you the chance to stay informed for all parties involved at any time.

A summary of all the possibilities that easymap professional offers you can be found in our video: